: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.


Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design

Projects Archive
Cultural Projects
Graphic Design
Photograph

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A24
a cinematic rebranding identity built on tension and unpredictability.
Project Description
A24 Rebranding explores the emotional unpredictability of A24’s cinematic language through visual design.

The system is built on a fixed modular grid that constantly rearranges to suggest narrative tension and disruption.

Typography, layout, and spacing are intentionally fragmented to reflect the studio’s experimental and unsettling storytelling style.

This approach allows the identity to remain recognizable yet always evolving—just like the films themselves.





Design Year
2022

Rebrand Concept
Modular Grid / Cinematic Tension / Visual Metaphor
Tools
Illustrator / Photoshop / After Effects

01.Identity system
Logo

Graphic System
02.Visual Campaign
03.Social media04.web deisgn

05.Branded items