: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive
Cultural Projects
Graphic Design
Photograph
More About Me
C.V.
LinkedIn
Instagram
Email
中｜EN

Cultural Projects  
1.
Su Embroidery, Reimagined 2024-2025
Why does Su Embroidery still struggle to connect with today’s audiences, despite years of promotion and innovation?

Most efforts overlook the core need: an experience that feels accessible, engaging, and relevant.

This project reimagines Su Embroidery as a living urban heritage through public installations, social storytelling, and everyday encounters.



Intangible Cultural Heritage  / Public Engagement / Sustainable Cultural Practice / Urban Activation




2.
EcoPaws 2024



The global pet industry is booming, with spending soaring across markets. At the same time, sustainability has shifted from a niche concern to a cultural imperative.

But where do love, waste, and design intersect?
EcoPaws is our response, a project that rethinks what pet products can feel like, stand for, and leave behind.



Brand Marketing Strategy / Pet Economy / Customization / Eco-Friendly





3.
EcoTrack 2024



EcoTrack is a smart lifestyle app designed to make sustainable living simple, actionable, and rewarding. By tracking consumption habits and visualizing environmental impact, it empowers individuals to reduce waste, lower carbon footprints, and build long-term green routines—one decision at a time.



App Development / Habit Tracking / Sustainable Living / Strategic Technology



4. PCC_Managerial Decision Making+ Integrated Financial Reporting

5. Management Communication_ Queens Museum