: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.


Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive
Cultural Projects
Graphic Design

More About Me
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EN
Cultural Projects  
1.
Su Embroidery, Reimagined 2024-2025
Why does Su Embroidery still struggle to connect with today’s audiences, despite years of promotion and innovation?

Most efforts overlook the core need: an experience that feels accessible, engaging, and relevant.

This project reimagines Su Embroidery as a living urban heritage through public installations, social storytelling, and everyday encounters.





Intangible Cultural Heritage  / Public Engagement / Sustainable Cultural Practice / Urban Activation




2.
EcoPaws 2024



The global pet industry is booming, with spending soaring across markets. At the same time, sustainability has shifted from a niche concern to a cultural imperative.

But where do love, waste, and design intersect?
EcoPaws is our response, a project that rethinks what pet products can feel like, stand for, and leave behind.





Brand Marketing Strategy / Pet Economy / Customization / Eco-Friendly





3.
EcoTrack 2024



EcoTrack is a smart lifestyle app designed to make sustainable living simple, actionable, and rewarding.

By tracking consumption habits and visualizing environmental impact, it empowers individuals to reduce waste, lower carbon footprints, and build long-term green routines—one decision at a time.





App Development / Habit Tracking / Sustainable Living / Strategic Technology



4.
Ping Chong and Company 2024-2025



This project examines Ping Chong and Company through two complementary lenses: financial reporting and strategic decision-making. Together, they highlight the organization’s transition from founder-led leadership to a collaborative model, analyzing both fiscal sustainability and managerial choices shaping its future.

Financial Reporting & Benchmark Analysis
  • Focus: Revenue diversification, ESG, peer comparisonOutput: Reports, charts, 

Managerial Decision-Making





Financial Analysis / Fiscal Sustainability / Leadership Transition / Strategic Leadership
5.
Queens Museum 2023



Why do many arts educators in Queens still lack access to professional training and resources, despite the Museum’s long history of community programming?

Most initiatives support students directly but overlook the educators themselves, leaving gaps in quality, sustainability, and impact.

This project proposes a strategic communications plan to launch the Museum’s Professional Development Series, strengthening internal collaboration, engaging local educators, and positioning the Museum as a leader in arts education.





Arts Education Programming/ Community Partnerships / Strategic Communication / ESG