: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.


Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive
Cultural Projects
Graphic Design

More About Me
C.V.
Instagram
Email

EN
Education
Pratt Institute, New York
M.P.S. in Arts and Cultural Management
Aug 2023 – May 2025
GPA: 3.78 / 4.0 ｜ Graduate Scholarship (Top 15%)
Relevant Coursework: Strategic Marketing · Advertising Promotion · Innovation Management · Fundraising · IP Law

School of Visual Arts, New York
B.F.A. in Design
Sep 2019 – May 2023
GPA: 3.77 / 4.0 ｜ Silas H. Rhodes Scholarship (Top 12%)
Relevant Coursework: Package Design (A+) · Branding (A) · Editorial Design (A)

Experiences
Capstone: Revitalize Su Embroidery｜ New York · Suzhou
Resource Strategist & Innovation Lead
Mar 2024 – May 2025
  • Built a network of 10+ stakeholders and led 15+ interviews to align project with community needs
  • Designed an interactive subway exhibition with user-flow simulations and KPI tracking
  • Proposed a “Digital Storytelling” model for heritage engagement, piloted for national scalability
Today Art Museum｜Beijing
Exhibition Department Intern
May 2022 – Aug 2022
  • Assisted with a 3-month solo exhibition by Florentijn Hofman (3,000+ visitors)
  • Drafted 5+ social posts, reaching 10,000+ views across WeChat and Weibo
Power Station of Art｜ Shanghai
Educational Department Intern
Oct 2020 – Jul 2021
  • Supported major shows including “Zhang Enli: A Room That Can Move” and the 13th Shanghai Biennale (50,000+ attendees)
  • Created 20+ bilingual education materials and led weekly STEAM workshops
  • Coordinated artist talks, guided tours, and on-site operations

Skills
Strategy & Analysis
SWOT & stakeholder analysis · Creative concept development · KPI planning

Design & Communication
Adobe (Ps, Ai, Id) · Canva · Bilingual visual systems · User flow mapping