: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

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Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
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Cultural Projects
Graphic Design
Photograph
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Espoir
a water brand with a purpose beyond hydration.
Project Description
Espoir (meaning “hope” in French) is a non-profit water brand that addresses everyday waste and global water scarcity. Each bottle contains only ¾ of the water—enough for most, while the remaining ¼ is donated to water-insecure regions. The brand system includes custom bottle labels, typographic packaging, and photography-driven storytelling. A tear-off label reveals hidden images and messages from those receiving help, connecting buyers with impact.

Espoir is not just a product; it’s a quiet act of design-driven empathy.




Design Year
2022
Brand Concept
¾ for you. ¼ for hope. Drink less. Give more.Tools
Illustrator / Photoshop / InDesign
01.Identity system
Logo
Typography System _ Custom Typeface


02.Packaging system
Front Packaging






Hidden Layer













03.WEB design
04.campaign