: )  Welcome

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I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

Current Focus

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Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive

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Cultural Projects
Graphic Design

More About Me

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C.V.
Instagram
Email

EN

Espoir
a water brand with a purpose beyond hydration.
Project Description
Espoir (meaning “hope” in French) is a non-profit water brand that addresses everyday waste and global water scarcity. The brand system includes custom bottle labels, typographic packaging, and photography-driven storytelling. A tear-off label reveals hidden images and messages from those receiving help.

Design Year
2022

Brand Concept
¾ for you. ¼ for hope. Drink less. Give more.

Tools
Illustrator / Photoshop / InDesign

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01.Identity system
Logo
Typography System _ Custom Typeface


02.Packaging system
Front PackagingHidden LayerPackaging Photography


03.WEB design 04.
campaign