: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
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Cultural Projects
Graphic Design
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The Opposite
a branding project for a laundromat that makes waiting feel like resting.
 Project Description
Launderland is a brand identity project for a neighborhood laundromat in New York City.

The concept blends functional clarity with emotional warmth, creating a visual system that’s easy to navigate, friendly in tone, and minimal in form.

Inspired by the quiet rhythms of everyday life, the branding includes signage, seating touchpoints, and casual collateral that make the waiting experience gentle and communal.




Design Year
2022
Tools
Illustrator / Photoshop
01.Identity System Logotype
02.Web design
03.Stationary design 04.Branded items
05.Campaign