: )  Welcome

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I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

Current Focus

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Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive

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Cultural Projects
Graphic Design

More About Me

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C.V.
Instagram
Email

EN

Launderland
a branding project for a laundromat that makes waiting feel like resting.
Project Description
Launderland is a brand identity project for a New York City laundromat, blending functional clarity with emotional warmth. Minimal yet friendly, the system uses signage, seating touch-points, and casual collateral to turn everyday waiting into a gentle, communal experience.

Design Year
2022

Tools
Illustrator / Photoshop

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01.Identity System Logotype
02.Web design
03.Stationary design
04.Branded items
05.Campaign