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I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

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Cultural Sustainability   
Community Engagement  
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Visual Identity 
Editorial Design
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Noguchi Museum
an identity shaped by imperfection, balanced through disruption.

Project Description
The Noguchi Museum rebranding draws inspiration from Isamu Noguchi’s iconic cracked stone sculptures.

The visual system reflects a state of fragility, asymmetry, and tension—searching for balance in the midst of disruption.

Cracks become the core design metaphor, echoing Noguchi’s philosophy of impermanence and harmony through imperfection.




Design Year
2022
Rebrand Concept
Crack as Metaphor / Sculptural Balance / Asymmetry in TypographyTools
Illustrator / Photoshop / Indesign
01.Identity system
Logotype
02.
STATIONARY IDENTITY


03.
ANNIVERSARY CAMPAIGN