: )  Welcome

---

I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.

Current Focus

---

Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
Projects Archive

---

Cultural Projects
Graphic Design

More About Me

---

C.V.
Instagram
Email

EN

Peace Hotel
a modern identity built from 1920s elegance and structural rhythm.
Project Description
This rebranding of the Peace Hotel draws from the architectural geometry and Art Deco elegance of 1920s Shanghai. Inspired by vintage currency frames and structural arches, the system blends nostalgic richness with modern clarity, echoing the hotel’s cosmopolitan history while reimagining it for a contemporary audience.

Design Year
2023

Rebrand Concept
Art Deco Geometry / Historical Aesthetics / Modern Elegance

Tools
Illustrator / Photoshop / InDesign

---

HOTEL INTRODUCTION
Built in 1929 by Sir Victor Sassoon, the Peace Hotel stands as a cultural and political landmark in Shanghai’s modern history.ARTISTIC DIRECTION

01.Identity system
Logo

Logo Mark

Symbol Typography System _ Custom Typeface
Graphic System

02Template Design
03.STATIONARY IDENTITY