: )  Welcome
I’m Siyi Wu, a cultural project strategist and visual designer based in New York & Suzhou. I committed to using storytelling to activate heritage, education, and community engagement.


Current Focus
Cultural Sustainability   
Community Engagement  
Communication
Visual Identity 
Editorial Design
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Cultural Projects
Graphic Design

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EN
Queens Museum
a communication strategy for educational programming.
Project Description
This project creates a communications strategy for the Queens Museum’s Professional Development Series for arts educators. Through internal and external engagement, it strengthens partnerships, expands educational reach, and positions the Museum as a leader while aligning with UN goals on education, equity, and collaboration.

Read our full research paper on this project

Time Period
Oct. 2023 – Nov. 2023

SDG Alignment
SDG4 / SDG 10 / SDG 11 / SDG 17

Target Audience
Art Educators
01.
CONTEXT & Opportunity
 Museum Background
Mission
  • Provide high-quality arts and educational programming for Queens and NYC.
Value
  • Strong partnerships with local groups and nonprofits.
  • Representing marginalized communities and the diversity of Queens.
  • Impactful K-12 arts education, offering a diverse array of programs.
Opportunity
  • Promote the Professional Development Series for arts educators.
    • bridge gaps in education.
  • Engage new audiences and build partnerships.
    As a Museum Leader & SDG Alignment
    • $8.5M for new Children’s Museum
    • Creating an environment of collaboration
    • Supporting global community
    02.
    Target Audiences     Employees_Internal
    Employees from the Professional Development Program
    • Establish robust internal communications within the education department and across the entire staff.
    • The education department (5 out of 44 main staff), plays a crucial role in program implementation.
    Communication Channels
    • Collaborative Platform(Slack), Informational Email, Physical Meetings.
    Persona


    Art Educators_External
    Freelance Art Educators
    Affiliated educators
    • New York City Art Teachers Association 
    • NYC Arts in Education Roundtable 
    • Schools in low-income neighborhoods such as Corona, Elmhurst, and Jackson Heights
     Current Challenges They Face
    • Work stability
    • Lack of resources and support, underfunding
    • Quality education for job development
    Data  Research
    • In 2016, a survey showed that only 22% of school educators felt prepared at the beginning of their teaching journey,
    • Almost 50% of them, have reported receiving one day or less them one day of professional education in the past year.
    Communication Channels
    • Email(Eblasts, Personal), Social Media(Instagram, Facebook, Linkedin), Art-related events
    Persona

    03.
    Communication Strategies  & Evaluation     Objectives
    1. Expand community partnerships and local relationships. 
    2. Establishing the Museum as a leader in arts education.

    Internal
    Establish a strong foundation for internal communications
    • Team Building and Training
      • Responsible for launching/marketing the program
      • Build collaborative capacity and cohesion
      Channel: Handbook, Team Meeting, Slack
    • Staff Emails and Meetings
      • Informing of the program and connection to mission
      • Encourage staff to promote program and provide opportunities for staff to raise concerns
      Channel: Newsletter Email, In-Person Meetings
    • Targeted Emails to Arts Educators
      • Leveraging relationships
      • Recruit targeted arts educators to participate
      Channel: Newsletter Email, Personalized Emails(invitation)
    External
    Leverage community relationships and partnerships to reach wider audiences
    • Multi-Channel Communications
      • Build a strong communication network of engaged educators
      • Maximize program visibility
      Channel: Newsletter Email, Printed Media, Social Media(Instagram, Facebook, Linkedin)
    • Informational Meetings with Selected Organizations
      • Reach new audiences and potential collaborators
      • Create opportunities for recruitment by targeting select organizations
      • Building partnerships 
      Channel: Virtual/In-Person Meetings & Google Survey
    • Official Program Launch Conference
      • Develop the program and Museum’s reputation
      • Communicate with a broader audience
      • Generate interest and engagement
      Channel: Virtual/In-Person Press Conference

    Measuring Success
    • Surveys: Internal/External
    • Feedback: Informational sessions, staff meetings
    • Attendance: Informational sessions, press conference
    • Data Statistic: e.g. Number of new organizations present, community partners 
    • Press articles